![]() Use first names, segment the emails based on location, showcase the property you’ve sold. To succeed, your market updates should be educational and friendly-and personal. But it’s an excellent way to build trust with sellers and secure more listings. In this example from Zillow, you can see how wonderfully they utilize their data, showing the fitting listings while also gently nagging the lead to take action.Īgain, market updates may not sound very exciting, because everybody does them. It can engage passive leads and help convert them to clients, show off your expertise as a real estate agent, and build trust. This one feels like an obvious choice, but it can work wonders if you focus on the relevance and personalization, as we’ve discussed above. Now, what can you put into the content of your real estate newsletter? Topics and Ideas for Real Estate eNewsletter Here’s a guide and some good examples if you need inspiration. Being personal and informational also pays off, because it shows that you care about your subscribers and their time. Just remember that people open your emails on mobile devices, and most smartphones display five to six words, so brevity is key. ![]() ![]() This is a tricky piece of advice, because despite numerous statistics it’s not hard science, and you will probably have to learn what works for you through trial and error. Keep Your Subject Lines Short and Engaging This alone can boost your open rates up to 14% and click rates up to whopping 100%. Once you’ve collected enough data, you can group your subscribers based on the attributes you find most relevant and go from there. Or do a more formal one like Redfin’s ‘Affordability calculator’. You can do a fun one such as Trulia’s ‘This or that?’, which will give you insights into what your subscribers prefer: You can discover tons of useful information by sending quizzes or polls. Are they buyers or sellers? Which kind of property and neighborhood are they looking for and why? What’s their budget? ![]() Just a name and email address simply won’t do. Make the Newsletters as Personalized as Possible So how can you improve your chances of success? It doesn’t matter what’s inside your newsletter if no one opens it. In this article, we’ll discuss the best newsletter practices, topic ideas, and tools you can use to step up your newsletter game. Newsletters help you build a connection, create a sense of community, and foster relationships that won’t just turn readers into clients-but strengthen your brand and send new leads your way as well.Īnd if you want to succeed, it’s not only about real estate newsletter ideas, but the overall approach to newsletter publishing that you should think about. In 2023, enewsletters are still an important part of any sensible email marketing strategy and the best way to engage with the audience. Among a hundred other ‘Greetings from…’ and ‘ABC’s Monthly Digest.’ Chances are your subscribers’ inboxes are bursting with listings updates and market statistics with a sprinkle of upcoming events and blog round-ups. ![]() Otherwise, it won’t work.Įasier said than done, because there are only so many topics in the real estate industry, and every one of your competitors, who’s worth anything, is well aware of them. Make an awesome value-packed newsletter, they say. ![]()
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